Professional Writing

We are your keyboard and autocorrect rolled into one. We write newsletters, media advisories, brochures and more.

Media Relations

We communicate your project, event or milestone to increase awareness and audience engagement.

Event Coordination

We make the seemingly impossible possible through executing the vision and coordinating the logistics down to Every. Single. Detail.

Graphic Design

Give us your hot mess of an idea and we’ll turn it into something you’ll be itching to share.

Branding Strategy

We help you to develop and deliver on the promise you make to your audience. Whatever you are, be a good one.


Getting your point across, succinctly. We help clients say what they mean. And we mean it!

Social Media

The ever changing moving target. Let us provide tips to help convey authenticity to increase follower engagement.


We are adept marketers. We pull together branding, messaging and a little magic to create collateral for all channels.


KFB Public Affairs is a comprehensive public affairs firm located in Downtown Roseville. We help clients strategically position their organization, project, business and even themselves in front of key audiences.


We are a team of strategists who elevate and bring awareness to what’s important to our clients. Whether your business would benefit from expertise in the area of public relations, branding, advocacy, media buying, website development or graphic design, we can help.


Time is our most powerful resource. Let us help guide you through a complex environment to save you time. Chances are, we are not reinventing the wheel; simply perfecting it.

Meet the KFB Team!

Krista Bernasconi
Krista Bernasconi
Owner & Principal
Krista founded KFB Public Affairs in 2012 after working in the telecommunications industry. As the head of public affairs for a publicly traded company, she developed
Allyson Wyles
Allyson Wyles
Client Services Director
Allyson has practiced public relations for nearly 20 years. Starting her career in the PR agency world, she gained experience working with both start-up companies and
Kayla Scott
Kayla Scott
Client Coordinator
Kayla started as an intern while she completed her senior year at Sacramento State. Armed with an Intercultural Communications degree, she is applying her education to her
Karen Ruggiero
Karen Ruggiero
Web Developer
A Sacramento native, Karen graduated from Sacramento State in Management Information Systems and serves as web developer for KFB Public Affairs. Although her expertise is in object
Selma Arney
Selma Arney
Art Director
Selma has worked in both corporate and freelance settings for more than 15 years, specializing in marketing strategies for high tech, education and non-profit sectors. As art

Like What We Offer?

Shoot us an email to see how we can get started for you.


Aw, Shucks!

Another KFB homerun! Thanks, as always!


Thank you for always making us look wonderful. We couldn’t do it without your communication and professionalism!


Your help was a godsend!

Get “Real News” from the KFB Team! We will send dog photos and other critical, and perhaps useless, tidbits of information.